Brand Voice Services

  • Industry research using sources such as proprietary studies, industry publications, and aggregators including Statista
  • Online surveys of your employees and customers to gain insights into their perceptions of your brand
  • Phone interviews for more in-depth research into brand perceptions
  • Research into the market position and branding of competitors
  • Development of audience personas using market information
  • Analysis of data including SWOT matrix
  • Development of brand voice and definition including degree of formality, use of slang and jargon, first vs. third person, attitude and personality, reading level, use of punctuation and formatting such as capitalization, contractions, use of humor

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